10 Best WordPress Newsletter Plugins to Boost Your Email Marketing

Do you have a WordPress website and want more people to visit it again and again?

Well, there’s a smart way to do that – by sending newsletters to your visitors! A newsletter is like a friendly email that you send to people to share news, updates, offers, or helpful tips. It’s a great way to stay connected with your readers.

But here’s the thing: you can’t send these emails one by one. That’s why we use something called a WordPress newsletter plugin. This is a simple tool you add to your website that helps you collect emails, design newsletters, and send them easily – even while you sleep!

In this article, I will show you the best newsletter plugins you can use with WordPress in 2025. Some are free, and some have more powerful features that cost a little money.

Whether you’re a blogger, a small business owner, or just starting out – these plugins can help you grow your email list and build a strong connection with your visitors.

So, let’s get started and find the perfect one for you! 🚀

💡What to Look for in a WordPress Newsletter Plugin

Before you pick a newsletter plugin, it’s good to know what makes one really useful.

Think of it like buying a school bag – you want it to be strong, have many pockets, and feel comfortable. The same way, a good newsletter plugin should have the right tools to help you send emails easily and grow your list fast.

Here are some things you should look for:

✅ Easy to Use: The plugin should be simple to set up and use – like clicking a few buttons. You shouldn’t need to be a tech expert to create and send your emails.

✅ Email List Building: The plugin should help you collect emails from your visitors. This is done using forms or popups where people can type in their name and email address.

✅ Works with Other Tools: It’s great if the plugin can connect with tools like Mailchimp, Sendinblue, or WooCommerce. This helps you send better emails and manage everything easily.

✅ Email Automation: A smart plugin can send emails automatically. For example, when someone signs up, it can send a “Welcome” email without you having to do anything. Cool, right?

✅ Looks Good: You want your emails to look nice. The plugin should let you design your emails with colors, pictures, and buttons – just like a fun newsletter you’d enjoy reading.

✅ Mobile Friendly: Most people read emails on their phones, so your emails should look good on mobile too.

✅ GDPR Friendly: This is a privacy rule in many countries. Your plugin should make it easy for users to agree before they share their email.

✅ Free or Affordable: Some plugins are free, and some have paid versions. Choose what fits your needs and your budget.

When a plugin has these features, it becomes your best buddy in growing your email list and sending awesome newsletters!

Top WordPress Newsletter Plugins for 2025

✉️ MailPoet

A Smart Newsletter Plugin for WordPress

If you want to send beautiful emails to your website visitors without leaving WordPress, MailPoet is a perfect choice. It helps you create, send, and manage newsletters right from your WordPress dashboard – no coding needed!

🌟 Key Features of MailPoet

• Easy Email Builder
  You can design your emails using drag and drop. Just pick a layout, add your text and images, and you’re ready to go. No technical skills needed!
• Automatic Emails
  MailPoet can send emails automatically. For example, when someone subscribes to your list, it can send a welcome email all by itself.
• Subscriber Management
  MailPoet helps you collect emails through signup forms and lets you organize your subscribers into different lists.
• Perfect for WooCommerce Stores
  If you run an online shop, MailPoet can send custom emails to your customers based on what they buy or browse.
• Emails Land in Inbox, Not Spam
  MailPoet has its own email-sending service, so your emails go straight to inboxes – no spam folder worries.

💰 MailPoet Pricing

• Free Plan:
  Great for beginners! You can send up to 5,000 emails per month to 500 subscribers.
• Paid Plans:
  If you have more subscribers or want extra features like detailed reports and automation, you can go for a paid plan.

✅ Pros and Cons

Pros:

• Super easy to use, even for beginners
• Fully works inside WordPress
• Great email designs
• Sends emails reliably

Cons:

• Free plan is limited
• Need to pay for advanced features

🎯 Best For

• Bloggers who want to share updates with readers
• Small businesses sending offers or news
• Online stores that want to stay connected with customers

📬 Newsletter Plugin

The Simple Way to Send Emails from WordPress

If you want a free, powerful, and easy way to send newsletters from your WordPress site, the Newsletter Plugin is a top pick. It’s like having your own little email center right inside your website.

You don’t need to be a tech genius – even beginners can use it easily!

🌟 Key Features of Newsletter Plugin

• No External Tool Needed
  You don’t need to connect any third-party email service. Everything runs from your WordPress dashboard. That means you’re in full control.
• Drag-and-Drop Email Builder
  Designing emails is easy with its built-in editor. Just drag blocks, write your content, and send!
• Subscriber Forms
  You can add forms to your site so visitors can sign up with their name and email. Growing your list becomes super simple.
• Send to Different Groups
  You can send different emails to different types of people – like customers, blog readers, or new subscribers.
• Email Automation (with Add-ons)
  Want to send welcome emails or drip campaigns? You can do that too, with the help of extra add-ons.

💰 Pricing

• Free Version:
  Includes most of the tools you need to start sending newsletters. Great for bloggers and small websites.
• Premium Add-ons:
  You can upgrade for more features like automation, WooCommerce support, advanced reports, and more.

✅ Pros and Cons

Pros:

• 100% free to start
• Works fully inside WordPress
• Clean and easy interface
• No need for third-party email tools

Cons:

• Limited automation in the free version
• Advanced features need premium add-ons

🎯 Best For

• Bloggers and content creators
• Beginners who want an all-in-one email tool
• Website owners looking for a free newsletter system

📢 Email Subscribers & Newsletters by Icegram

A Simple Way to Stay Connected

Email Subscribers & Newsletters by Icegram is a great plugin if you want to collect emails, send newsletters, and grow your audience – all from your WordPress website.

It’s designed for beginners, bloggers, small business owners, or anyone who wants a no-fuss email marketing tool.

🌟 Key Features of Icegram’s Plugin

• Instant Email Collection
  You can create beautiful forms that let visitors quickly subscribe to your emails. It’s like opening the door to your online family!
• Automatic Emails
  Send welcome emails, blog updates, or product news without lifting a finger. Just set it once, and it sends on its own.
• Broadcast Emails
  Want to send a special message to everyone on your list? You can do that easily with one-time broadcasts.
• Simple Email Editor
  Write and design your emails directly inside WordPress. You don’t need any design or coding skills.
• List Management
  You can organize your subscribers into different lists so that you send the right message to the right people.

💰 Pricing

• Free Version:
  You get all the basic features, like subscription forms, email sending, and welcome emails – all for free!
• Pro Version:
  Get more power like autoresponders, advanced automation, and detailed analytics by upgrading to the premium version.

✅ Pros and Cons

Pros:

• Beginner-friendly and simple
• All-in-one email solution
• Sends emails from your own WordPress
• Free version is generous

Cons:

• Limited design options in the free version
• Advanced features like analytics need Pro

🎯 Best For

• Bloggers who want to grow their readers
• Small business websites
• Anyone who wants to send newsletters without using tools like Mailchimp or ConvertKit

🐵 Mailchimp for WordPress

Connect Your Site to the World of Email

Mailchimp for WordPress (MC4WP) is a plugin that helps you connect your WordPress site with your Mailchimp account. It’s perfect if you want to grow your email list and send beautiful newsletters using Mailchimp – one of the most popular email marketing tools in the world.

This plugin makes everything easy, smooth, and fast!

🌟 Key Features of Mailchimp for WordPress

• Easy Signup Forms
  You can create beautiful forms to collect email addresses from your visitors. Add them to your posts, pages, or sidebars in just a few clicks.
• Connects Directly to Mailchimp
  No need to copy-paste anything manually – this plugin connects your site with your Mailchimp account automatically.
• Works with Other Plugins
  It works well with other tools like WooCommerce, Contact Form 7, and more. That means you can collect emails from your store, contact forms, and more.
• Customizable Forms
  You can easily change the look and text of the forms to match your website’s style.
• Helpful Reports (Pro)
  The Pro version gives you reports and insights about how many people subscribed, clicked, and opened your emails.

💰 Pricing

• Free Version:
  Great for beginners! You can build simple forms and start collecting emails without paying anything.
• Pro Version:
  For more advanced features like multiple forms, better styling, and detailed reports, you can go for the paid version.

✅ Pros and Cons

Pros:

• Easy to use
• Connects directly to Mailchimp
• Works with many popular WordPress plugins
• Free version is great for basic use

Cons:

• You need a Mailchimp account
• Some features are only in the Pro version
• All emails are managed from the Mailchimp dashboard, not WordPress

🎯 Best For

• Bloggers who already use Mailchimp
• Businesses that want detailed email tracking
• WooCommerce store owners using Mailchimp for marketing

📧 Sendinblue (Brevo)

All-in-One Email Tool for Your WordPress Site

Sendinblue, now called Brevo, is a powerful plugin that helps you send emails, grow your subscriber list, and even send SMS – all from one platform. It’s great for bloggers, online stores, or any website that wants to stay in touch with visitors.

The plugin connects your WordPress site to your Brevo account and lets you send beautiful emails without much effort.

🌟 Key Features of Brevo (Sendinblue)

• Create Email Forms
  Add signup forms to your site easily so visitors can subscribe to your newsletters. No coding needed!
• Send Beautiful Emails
  Design stunning emails using their drag-and-drop editor. It’s super beginner-friendly.
• Email + SMS
  Unlike many other plugins, Brevo lets you send both emails and text messages to your users.
• Marketing Automation
  Want to send a welcome email or birthday message automatically? You can set it and forget it with automation tools.
• Real-Time Stats
  See how your emails are doing – like how many people opened or clicked. Helpful for improving your results!

💰 Pricing

• Free Plan:
  Send up to 300 emails per day – perfect if you’re just starting.
• Paid Plans:
  Upgrade if you need more daily emails, advanced automation, or SMS marketing.

✅ Pros and Cons

Pros:

• Combines email + SMS in one platform
• Simple drag-and-drop email builder
• Free plan is generous
• Powerful automation tools

Cons:

• You need to create a Brevo account
• Email designs are built on the Brevo site, not inside WordPress
• Daily limit on the free plan

🎯 Best For

• Bloggers and creators who want more control over their email marketing
• Small businesses looking for email + SMS tools
• Anyone who wants powerful automation without needing lots of tech skills

💌 ConvertKit

The Best Friend for Bloggers and Creators

ConvertKit is an email marketing plugin made especially for creators – like bloggers, YouTubers, podcasters, and online teachers. It helps you grow your email list and send beautiful, personal emails that connect with your audience.

With the ConvertKit WordPress plugin, you can easily add signup forms to your site and start collecting subscribers right away.

🌟 Key Features of ConvertKit

• Easy Signup Forms
  Add forms anywhere on your site – in posts, pages, sidebars, or popups – to let visitors subscribe to your email list.
• Tag and Organize Subscribers
  You can tag people based on what they do (like clicking a link or signing up from a certain page) so you always send the right email to the right person.
• Simple Email Sequences
  Want to send a series of emails like a welcome series or a course? You can set it up easily with ConvertKit’s automation tools.
• Clean and Focused Email Editor
  No clutter – just write your message and send. It’s perfect if you love writing more than designing.
• Works Great for Digital Products
  If you sell eBooks, courses, or memberships, ConvertKit helps you send emails that convert visitors into buyers.

💰 Pricing

• Free Plan:
  Start with up to 1,000 subscribers and use landing pages and forms.
• Paid Plans:
  Unlock automation, advanced features, and more subscribers with the paid plans.

✅ Pros and Cons

Pros:

• Built especially for content creators
• Clean and simple to use
• Powerful tagging and automation
• Easy to grow and manage your audience

Cons:

• Less visual compared to drag-and-drop email builders
• Some advanced features are only in paid plans
• Emails are managed from ConvertKit’s site, not inside WordPress

🎯 Best For

• Bloggers who want to build a loyal audience
• Creators selling courses or digital products
• Beginners looking for a clean and simple email system

🚀 Thrive Leads

The Best Plugin for Building Your Email List

Thrive Leads is a powerful WordPress plugin designed to help you grow your email list faster and smarter. It offers everything you need to create beautiful opt-in forms and popups to get visitors to subscribe to your emails.

Whether you are a blogger, small business owner, or marketer, Thrive Leads makes it easy to capture emails and increase your subscribers.

🌟 Key Features of Thrive Leads

• Advanced Opt-in Forms
  You can create different types of opt-in forms like popups, slide-ins, or inline forms. All of them are designed to grab attention and convert visitors into subscribers.
• Drag-and-Drop Editor
  No coding! With the drag-and-drop editor, you can easily design your forms to match your website’s style and branding.
• A/B Testing
  Want to find out which form or design works best? Thrive Leads lets you A/B test different forms to see which one converts better.
• Advanced Targeting
  Target specific visitors with custom forms based on what page they are on or what action they take on your site. This way, you show the right form to the right people.
• Lead Scoring and Reporting
  Track how your forms are doing, which ones are getting the most sign-ups, and how well your email list is growing.

💰 Pricing

• One-Time Payment:
  Thrive Leads is available for a one-time payment, which includes lifetime updates and support. There’s no monthly subscription like some other plugins.

✅ Pros and Cons

Pros:

• Powerful features for growing your list
• Easy-to-use drag-and-drop editor
• Great for A/B testing and optimizing conversions
• Lifetime updates with a one-time payment

Cons:

• Can be overwhelming for beginners with so many features
• Doesn’t have email sending features; it’s more about list building
• Slightly more expensive compared to some other options

🎯 Best For

• Bloggers and marketers who want to grow their email list
• Business owners looking to increase conversions on their site
• Anyone who wants to optimize their opt-in forms and increase sign-ups

📧 Jetpack Email Subscriptions

Simple and Powerful Email Tool for WordPress

Jetpack Email Subscriptions is a feature from the popular Jetpack plugin that helps you manage email subscriptions on your WordPress site. It’s designed for people who want a simple way to let visitors subscribe to blog posts or updates directly from your site.

If you’re looking for an easy solution with less setup, Jetpack’s email subscriptions are a great option!

🌟 Key Features of Jetpack Email Subscriptions

• Automatic Email Notifications
  Whenever you publish a new post, Jetpack can automatically send an email to your subscribers, keeping them updated without you doing anything extra.
• Easy Sign-up Forms
  Add a subscription form to your site with just a few clicks. Your visitors can subscribe to get your latest posts directly in their inbox.
• No Extra Setup
  Unlike many other plugins, Jetpack works smoothly with your WordPress site right out of the box, and you don’t need an external email service.
• Unlimited Subscribers
  You don’t need to worry about hitting limits on the number of people who can subscribe. It’s perfect for growing your email list without restrictions.

💰 Pricing

• Free Plan:
  The email subscription feature comes as part of the free version of Jetpack. You can start collecting email subscribers right away without paying for anything.
• Paid Plans:
  Jetpack also offers paid plans, but for email subscriptions, the free version is usually enough for most bloggers and small businesses.

✅ Pros and Cons

Pros:

• Easy to set up and use
• Automatically sends new post notifications
• No need for third-party email services
• Unlimited subscribers, even on the free plan

Cons:

• Limited customization options for forms and emails
• Doesn’t have advanced email marketing features like automation or reporting
• You need to install the entire Jetpack plugin, which includes other features you might not need

🎯 Best For

• Bloggers who want an easy way to send post notifications to subscribers
• Small websites and businesses looking for a simple email subscription solution
• Anyone who doesn’t need advanced email marketing features

🎯 OptinMonster

The Ultimate Tool for Growing Your Email List

OptinMonster is a popular WordPress plugin that helps you create eye-catching opt-in forms to grow your email list. It’s one of the most powerful tools for capturing leads and converting visitors into subscribers or customers.

Whether you want to create popups, slide-ins, or even full-screen welcome mats, OptinMonster makes it easy to do so with its user-friendly features.

🌟 Key Features of OptinMonster

• Powerful Lead Forms
  OptinMonster lets you create different types of lead-generation forms such as popups, floating bars, full-screen mats, and more – all designed to grab attention and convert visitors into subscribers.
• Drag-and-Drop Builder
  You don’t need to know any code! The drag-and-drop editor lets you design forms with ease, giving you full control over how they look.
• Exit-Intent Technology
  When someone is about to leave your website, OptinMonster can show them a special popup to capture their email before they go. This helps reduce bounce rates and keep people engaged.
• Targeting and Triggering
  Want to show a popup only to specific visitors? OptinMonster lets you target users based on their behavior, location, time on page, or even the device they are using.
• A/B Testing
  Test different versions of your opt-in forms to see which one works best. OptinMonster’s A/B testing feature helps you maximize conversions.
• Advanced Analytics
  Track how well your forms are performing, see how many people are subscribing, and learn what’s working with detailed reports.

💰 Pricing

• Basic Plan:
  OptinMonster offers several pricing plans, starting with the Basic plan that’s perfect for small sites or blogs. You get access to the basic features, like popups and forms.
• Pro and Plus Plans:
  If you need advanced features like A/B testing, advanced targeting, and priority support, you can choose from the Pro or Plus plans.

✅ Pros and Cons

Pros:

• Very powerful and flexible forms
• Easy-to-use drag-and-drop builder
• Exit-intent and advanced targeting features to increase conversions
• A/B testing and detailed analytics to track performance

Cons:

• Higher pricing compared to some basic alternatives
• Some advanced features are only available on higher plans
• Requires an OptinMonster account, and works best with a paid plan

🎯 Best For

• Bloggers and marketers looking to boost email signups
• E-commerce sites wanting to reduce cart abandonment with targeted popups
• Anyone who wants a powerful lead generation tool with advanced targeting options

📨 FluentCRM

The Complete Email Marketing Solution for WordPress

FluentCRM is an all-in-one email marketing plugin built specifically for WordPress. It helps you manage your email lists, send newsletters, and create email automation right from your WordPress dashboard – no third-party services needed!

With FluentCRM, you can easily manage your email campaigns, segment subscribers, and track your email performance, all from one powerful platform.

🌟 Key Features of FluentCRM

• Built-in Email Automation
  Create automated email campaigns that send personalized emails based on user actions, like signing up, purchasing a product, or even clicking a link in your email.
• Drag-and-Drop Email Builder
  No coding skills? No problem! The drag-and-drop email builder makes it easy to design stunning emails with ease.
• Subscriber Management
  Manage your subscribers easily, segment them based on actions or interests, and create lists to send targeted emails.
• Advanced Analytics and Reports
  Track how your emails are performing with detailed reports on open rates, click rates, and conversions. This helps you optimize your campaigns.
• Integrates with WooCommerce
  If you run an online store, FluentCRM integrates smoothly with WooCommerce, helping you send personalized product recommendations, discounts, and more.
• Customizable Opt-in Forms
  Create opt-in forms directly from the plugin and place them anywhere on your site to collect emails.

💰 Pricing

• Free Version:
  The free version includes core features like email sending, subscriber management, and email automation. It’s great for beginners or small businesses.
• Paid Plans:
  FluentCRM also offers paid plans that unlock more advanced features like advanced reporting, email segmentation, and integrations with other tools.

✅ Pros and Cons

Pros:

• No third-party email service required
• Powerful automation and email sequence features
• Easy-to-use drag-and-drop builder
• Detailed reports to track campaign success
• One-time payment for the pro version (no monthly fees)

Cons:

• Advanced features like integrations and reporting require the paid version
• The free version might be limited for larger businesses
• Slightly more complex for beginners compared to simpler plugins like Mailchimp

🎯 Best For

• Bloggers, marketers, and business owners looking for an all-in-one email marketing solution
• WooCommerce store owners who want to send personalized emails
• Anyone who wants to handle email marketing directly from WordPress

📊 Comparison Table of Newsletter Plugins

Here’s a quick comparison of the plugins we’ve talked about, so you can see their features side by side:

💼 Which Plugin Should You Choose?

Choosing the right plugin depends on your goals and how you plan to use email marketing. Here’s a guide to help you decide:

1. For Simple, Easy Email Notifications (Blogging Focused)

• Best Choice: Jetpack Email Subscriptions
• Why? It’s perfect for beginners and bloggers who just want an easy way to notify subscribers when new posts are published. It’s simple to set up and free.

2. For Advanced Email Marketing with Automation

• Best Choice: FluentCRM
• Why? FluentCRM is perfect if you want full control over email marketing. It offers email automation, segmentation, and detailed reports all within WordPress.

3. For Creating Beautiful Popups and Lead Forms

• Best Choice: OptinMonster
• Why? If you need to create eye-catching opt-in forms and popups with advanced targeting and A/B testing, OptinMonster is a great choice. It’s perfect for lead generation and growing your email list.

4. For WooCommerce Integration and Product Recommendations

• Best Choice: FluentCRM or MailPoet
• Why? Both work well with WooCommerce and help you send personalized emails to customers. FluentCRM is great for automation, while MailPoet has a simpler approach if you’re new to email marketing.

5. For Bloggers with Basic Needs and No Advanced Features

• Best Choice: Mailchimp for WordPress
• Why? If you’re just starting and need a simple email plugin, Mailchimp for WordPress works great for email signups. It offers both free and paid plans with easy-to-use forms.

6. For Websites That Need A/B Testing and Conversion Optimization

• Best Choice: Thrive Leads
• Why? Thrive Leads allows you to test different opt-in forms to see what converts the best, making it a great tool for marketers who want to optimize their email collection process.

7. For Simple List Building with Basic Features

• Best Choice: Newsletter Plugin
• Why? If you just need simple newsletter functionality, this plugin is easy to use and set up. It’s perfect for small sites or businesses that want to start with basic email newsletters.

🛠️ How to Set Up a Newsletter Plugin in WordPress

Setting up a newsletter plugin on WordPress is quick and easy! Here’s a simple guide for MailPoet (as an example), but the process is similar for other plugins as well.

Step-by-Step Guide to Set Up a Newsletter Plugin in WordPress

1. Install the Plugin

• Go to your WordPress Dashboard.
• Navigate to Plugins > Add New.
• Search for the plugin you want to use (e.g., MailPoet).
• Click “Install Now” and then Activate the plugin.

2. Configure Basic Settings

• After activation, a setup wizard will usually guide you through configuring the plugin.
• Go to the plugin settings (e.g., MailPoet > Settings).
• Set your Sender Name and Sender Email Address. This is what your subscribers will see when they receive an email.

3. Create an Opt-In Form

• Go to the “Forms” section in the plugin settings (e.g., MailPoet > Forms).
• Choose a form type: You can create a popup, inline form, or a slide-in form, depending on what you need.
• Customize the form: You can change the text, style, and layout of the form to match your website’s design.
• Add the form to your website: Most plugins will give you a shortcode or automatically insert the form into your site.

4. Create Your First Newsletter

• Go to the “Newsletters” section (e.g., MailPoet > Newsletters).
• Click “Create New Newsletter” and use the drag-and-drop editor to design your email.
• Add content, images, and links as needed.
• Choose your subscribers: Select the list or segment of subscribers you want to send this newsletter to.

5. Set Up Email Automation (Optional)

• If your plugin supports automation (like FluentCRM or MailPoet), go to the Automation section and create your first automated email sequence.
• Set triggers, such as sending a welcome email when someone subscribes or sending a special offer when a customer makes a purchase.

6. Test Your Emails

• Before sending, always send a test email to yourself to ensure everything looks good and works properly.
• Check formatting, links, and images to make sure they appear as expected.

7. Send Your First Newsletter

• Once everything looks good, go ahead and send your first newsletter to your subscribers!
• Monitor the performance through the plugin’s analytics dashboard.

🔍 Frequently Asked Questions (FAQs)