Website Ad Revenue Calculator
Estimate your potential earnings from website advertising with our comprehensive calculator
Website Traffic
Use our traffic estimator if unsure
Ad Performance Metrics
Revenue Per Mille (earnings per 1,000 page views)
Your Ad Revenue Estimates
Estimated Revenue
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Page Views
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Effective RPM
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Revenue Breakdown
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📊 Industry RPM Benchmarks
| Website Niche | Average RPM | Top 10% RPM | Ad Format |
|---|---|---|---|
| Finance/Banking | $25 - $45 | $50 - $80 | Display, Native |
| Technology | $18 - $30 | $35 - $60 | Display, Video |
| Health/Fitness | $15 - $25 | $30 - $50 | Native, Display |
| Travel | $12 - $20 | $25 - $40 | Display, Video |
| Lifestyle | $8 - $15 | $18 - $30 | Display, Native |
| Entertainment | $6 - $12 | $15 - $25 | Display, Video |
| Geography | Average RPM | CPM Range | Top Markets |
|---|---|---|---|
| United States/Canada | $12 - $25 | $1.50 - $4.00 | Finance, Tech |
| UK/Ireland | $10 - $20 | $1.20 - $3.50 | Finance, Insurance |
| Western Europe | $8 - $18 | $1.00 - $3.00 | Auto, Travel |
| Australia/NZ | $9 - $19 | $1.10 - $3.20 | Real Estate, Finance |
| Asia | $3 - $10 | $0.50 - $2.00 | Tech, E-commerce |
| Other Regions | $2 - $8 | $0.30 - $1.50 | Gaming, Telecom |
| Ad Network | Avg. RPM | Min. Traffic | Best For |
|---|---|---|---|
| Google AdSense | $5 - $15 | None | New sites, All niches |
| Google AdX | $15 - $35 | 50K PV/mo | Established publishers |
| Mediavine | $20 - $40 | 50K sessions/mo | Lifestyle, Food blogs |
| AdThrive | $25 - $45 | 100K PV/mo | Premium content sites |
| Ezoic | $10 - $25 | 10K PV/mo | AI-optimized ads |
| Amazon UAM | $8 - $20 | None | Commerce content |
Note: RPM varies based on season, ad quality, and market conditions. Last updated: June 2024.
🚀 Ad Revenue Optimization Tips
Mobile Optimization
Ensure your site is mobile-friendly as over 60% of traffic comes from mobile devices.
Page Speed
Fast-loading pages (under 3s) have higher ad viewability and better RPM.
Viewability
Place ads above the fold and in content for better viewability rates.
Ad Refresh
Implement smart ad refresh (30-60s) for long content pages.
Header Bidding
Implement header bidding to increase competition for your ad inventory.
Ad Testing
Regularly test different ad sizes and positions to find optimal combinations.
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Note: This calculator provides estimates based on industry averages and should not be considered financial advice. Actual revenue depends on many factors including ad quality, user engagement, seasonality, and market conditions. RPM (Revenue Per Mille) represents earnings per 1,000 page views.