7+ Best AI for Writing Sales Pages: Boost Conversions with Smart Copy Tools

Why Your Sales Page Matters More Than You Think

Imagine this: You’ve created an amazing online course. You’ve poured your heart into every lesson. You know it can change lives. But when you launch it, only three people buy.

What went wrong?

Most likely, your sales page didn’t do its job.

A sales page is like a friendly salesperson who works 24/7, never takes a break, and talks to thousands of people at once. When it’s good, it turns curious visitors into happy customers. When it’s bad, people click away in seconds.

Writing a great sales page used to take hours, sometimes days. You’d stare at a blank screen, wondering what to write. Should you start with a story? A question? A bold promise?

But here’s the good news: AI tools can now help you write sales pages that actually work. And the best part? You don’t need to be a professional writer to use them.

In this guide, we’ll explore the best AI tools for writing sales pages, especially for entrepreneurs and course creators like you. We’ll keep things simple, fun, and super practical.

Let’s dive in!

What Makes a Sales Page Actually Work?

Before we talk about AI tools, let’s understand what makes people say “yes” to your offer.

Think about the last time you bought something online. What made you click that “Buy Now” button?

A great sales page does five important things:

1. It Grabs Attention Fast

People decide in about 3 seconds whether to stay on your page or leave. Your headline needs to make them stop scrolling and think, “Wait, this is for me!”

2. It Speaks to Real Problems

Nobody buys a course about “social media marketing.” They buy a solution to “I post every day but nobody engages with my content, and I feel invisible online.”

See the difference? One talks about the topic. The other talks about feelings and frustrations.

3. It Builds Trust

Why should someone believe you can help them? Good sales pages include testimonials, case studies, your story, and proof that your solution actually works.

4. It Paints a Picture of Transformation

People don’t buy courses or products. They buy better versions of their lives. Your sales page should help them imagine their life after they buy from you.

5. It Makes Buying Easy

Remove confusion. Clear pricing. Simple steps. One obvious next action.

Now, here’s where AI becomes your secret weapon. The best AI tools understand these principles and help you create pages that check all these boxes.

The Top AI Tools for Writing Sales Pages (Explained Simply)

1. Jasper AI: The Professional Writer in Your Pocket

What It Does:

Jasper is like having a copywriting expert who studied all the best sales pages in the world. It knows formulas that work, understands persuasion, and writes in a conversational tone.

Why Entrepreneurs Love It:

Jasper has specific templates for sales pages. You just fill in some information about your product, and it creates different sections for you. It’s incredibly fast.

Best Features:

• Templates specifically for long-form sales pages
• Writes in over 25 languages
• Can match your brand voice after you train it
• Boss Mode lets you give commands like “Write a problem-agitate-solution section about email marketing”

Perfect For:

Course creators who need to write multiple sales pages quickly. If you have several courses or products, Jasper helps you maintain quality while moving fast.

The Simple Truth:

Jasper won’t write your entire sales page perfectly on the first try. But it gives you a solid first draft that might take 20 minutes instead of 2 days. You’ll still need to edit and add your personality.

Pricing:

Starts around $39 per month for basic plans. Higher plans cost more but give you unlimited words.

2. Copy.ai: The Beginner-Friendly Choice

What It Does:

Copy.ai takes the intimidation out of AI writing. Its interface is super simple, and it’s designed for people who aren’t tech experts.

Why It’s Great for New Entrepreneurs:

If you’re just starting out and technology makes you nervous, Copy.ai feels like talking to a helpful friend rather than operating complex software.

Best Features:

• Very clean, simple interface
• Specific tools for headlines, product descriptions, and sales copy
• Freestyle tool where you just chat with the AI about what you need
• Free plan available to try it out

Perfect For:

Solo entrepreneurs and first-time course creators who need something that just works without a learning curve.

The Simple Truth:

Copy.ai excels at short-form copy (headlines, email subject lines, bullet points). For full sales pages, you might need to generate multiple sections separately and stitch them together. But it’s affordable and easy.

Pricing:

Free plan available. Pro plans start around $49 per month with more features and unlimited projects.

3. ChatGPT: The Conversational Powerhouse

What It Does:

ChatGPT is like having a conversation with a really smart assistant who can write anything you need. It’s not specifically built for sales pages, but it’s incredibly versatile.

Why Smart Entrepreneurs Use It:

You can iterate. If the first version isn’t quite right, you simply say “make it more emotional” or “add a story at the beginning” and it adjusts immediately.

Best Features:

• Natural conversation flow
• Understands context from your previous messages
• Can analyze your existing sales pages and create similar ones
• Creates outlines before writing full pages
• Available 24/7

Perfect For:

Entrepreneurs who like collaboration. If you want to have a back-and-forth creative process rather than just generating copy, ChatGPT shines.

The Simple Truth:

The quality depends heavily on your prompts. If you say “write me a sales page,” you’ll get something generic. If you say “write a sales page for a course teaching busy moms how to start a side hustle with only 2 hours per week, focusing on their fear of failure,” you’ll get something much better.

Pricing:

Free version available. ChatGPT Plus costs $20 per month and gives you access to more advanced models and faster responses.

4. Writesonic: The Speed Champion

What It Does:

Writesonic focuses on creating content fast. It’s built for people who need good copy right now, not tomorrow.

Why Busy Course Creators Love It:

You can literally create a landing page in 5 minutes. It has a specific “Landing Page” tool that asks you questions and generates the whole page structure.

Best Features:

• AI Article Writer that can create long-form content
• Chrome extension for writing anywhere
• Built-in SEO tools to help your sales pages rank on Google
• Sonic Editor which combines writing and editing in one place

Perfect For:

Entrepreneurs launching multiple products or running frequent promotions. When you need to create sales pages regularly, speed matters.

The Simple Truth:

Writesonic is faster than most alternatives, but sometimes you sacrifice depth for speed. Great for testing ideas quickly or creating versions to A/B test.

Pricing:

Free trial available. Plans start around $13 per month for 25,000 words, scaling up based on your needs.

5. Anyword: The Data-Driven Genius

What It Does:

Anyword doesn’t just write copy. It predicts how well your copy will perform before you even publish it. It’s like having a crystal ball for your sales pages.

Why This Is Revolutionary:

Anyword gives each piece of copy a “performance score” based on analyzing millions of successful marketing campaigns. Higher scores generally mean better conversion rates.

Best Features:

• Predictive performance scores
• Analyzes your target audience and adjusts copy accordingly
• A/B testing built into the platform
• Learns from your actual campaign results to improve

Perfect For:

Entrepreneurs who are serious about conversion rates and have some budget to invest in a premium tool. If every percentage point of conversion matters to your business, Anyword pays for itself.

The Simple Truth:

Anyword is more sophisticated than other tools, which means it has a learning curve. But if you’re making five-figure launches, the optimization it provides can mean thousands more in revenue.

Pricing:

Starts around $39 per month for basic plans. Business plans are customized based on needs.

6. Funnel Scripts: The Template King

What It Does:

Created by famous copywriter Jim Edwards, Funnel Scripts gives you fill-in-the-blank templates for every type of sales message you can imagine.

Why Old-School Marketers Swear By It:

It’s based on proven formulas that have worked for decades. You’re not hoping the AI understands good copy—you’re using templates that already converted millions.

Best Features:

• Over 70 different script templates
• Works for sales pages, webinars, emails, and ads
• Simple fill-in-the-blank approach
• One-time payment option available

Perfect For:

Entrepreneurs who like structure and don’t want to guess. If you want to know exactly what questions to answer to create your sales page, this is perfect.

The Simple Truth:

Funnel Scripts is less “AI” and more “smart templates.” You’ll do more work than with other tools, but you’ll also understand why each section exists. Great for learning copywriting principles.

Pricing:

Around $497 per year or a one-time payment option for lifetime access.

7. Rytr: The Budget-Friendly Option

What It Does:

Rytr provides solid AI copywriting at a fraction of the cost of premium tools. It’s like the reliable Honda Civic of AI writing tools—not flashy, but gets you where you need to go.

Why Budget-Conscious Entrepreneurs Choose It:

When you’re bootstrapping your business, spending $100 per month on AI feels impossible. Rytr gives you 80% of the functionality at 20% of the price.

Best Features:

• Very affordable pricing
• Supports 30+ languages
• Built-in plagiarism checker
• Decent selection of templates and use cases

Perfect For:

New entrepreneurs testing their first offers. When you haven’t proven your concept yet, starting with affordable tools makes sense.

The Simple Truth:

Rytr’s output quality isn’t quite as polished as Jasper or Copy.ai. You’ll spend more time editing. But if budget is your main constraint, it’s an excellent starting point.

Pricing:

Free plan available. Premium plan is just $9 per month for unlimited characters.

How to Actually Use AI to Write Your Sales Page (Step by Step)

Having AI tools is one thing. Using them effectively is another.

Here’s your simple process:

Step 1: Get Crystal Clear on Your Offer

Before you touch any AI tool, answer these questions:

• Who exactly is this for?
• What specific problem does it solve?
• What transformation will they experience?
• Why should they trust you?
• What makes your solution different?

Write these answers down. The clearer you are, the better your AI output will be.

Step 2: Create Your Sales Page Outline

Most sales pages follow this structure:

1. Attention-grabbing headline
2. Introduction that relates to their problem
3. The specific problem explained deeply
4. Your solution introduction
5. How it works (features and benefits)
6. Social proof (testimonials, case studies)
7. Your story and credentials
8. Pricing and offer details
9. FAQ section
10. Strong call to action

You don’t need to reinvent the wheel. This formula works.

Step 3: Use AI to Draft Each Section

Don’t try to generate your entire sales page in one go. Instead, focus on one section at a time.

For example, with ChatGPT you might say:

“Write an attention-grabbing headline for a course that teaches freelance graphic designers how to raise their rates from $25 per hour to $100 per hour. Focus on the confidence they lack right now.”

Then move to the next section.

Step 4: Add Your Human Touch

Here’s a secret: AI can write words, but it can’t write your personality.

After AI generates your draft, go through and add:

• Your specific examples
• Your unique phrases and expressions
• Real stories from your life
• Emotion and humor that reflects who you are

The best sales pages feel like a real person is talking to you. AI gives you structure; you give it soul.

Step 5: Test and Improve

Your first sales page won’t be perfect. That’s okay!

Launch it, see how it performs, and then use AI to create variations. Test different headlines. Try different stories. Adjust your call to action.

AI makes testing so much easier because you can generate 10 different versions in the time it used to take to write one.

Common Mistakes People Make with AI Sales Pages (And How to Avoid Them)

Mistake 1: Trusting AI Too Much

AI is a tool, not a magic button. If you copy and paste AI-generated content without reviewing it, you’ll end up with generic, boring sales pages that sound like everyone else.

The Fix: Always edit. Always add personality. Always fact-check.

Mistake 2: Not Being Specific Enough

If you tell AI “write me a sales page for my course,” you’ll get garbage. AI needs details.

The Fix: Give context. Describe your ideal customer. Explain the specific transformation. Share the tone you want.

Mistake 3: Forgetting About Your Audience

AI doesn’t know your customers like you do. It might use language that doesn’t resonate or miss cultural nuances.

The Fix: Read everything from your customer’s perspective. Would they actually talk like this? Would these words matter to them?

Mistake 4: Ignoring SEO

A beautiful sales page that nobody finds is useless. AI tools can write great copy, but many don’t optimize for search engines by default.

The Fix: Use tools like Writesonic or Anyword that have SEO features built in. Or manually add keywords naturally throughout your page.

Mistake 5: Not Testing Different Versions

AI makes it easy to create variations. If you’re not testing different headlines, openings, or calls to action, you’re leaving money on the table.

The Fix: Create 3-5 different versions of your most important sections and test them with real traffic.

Real Success Stories: Entrepreneurs Who Used AI for Sales Pages

Sarah’s Online Yoga Business

Sarah teaches yoga for people with anxiety. She spent weeks trying to write her sales page and kept getting stuck.

She started using Jasper and created her first draft in two hours. But here’s what made it special: She used AI for the structure and facts, then added her own story about overcoming panic attacks through yoga.

Her sales page now converts at 12%, which is excellent for her industry. She says, “AI gave me confidence. I stopped staring at blank screens and started creating.”

Marcus’s Course on Day Trading

Marcus had expertise in day trading but couldn’t explain it in simple terms. His first sales page was full of jargon that confused beginners.

Using ChatGPT, he asked it to rewrite sections “as if explaining to someone who’s never traded stocks before.” The AI simplified his language while keeping the important details.

His conversion rate doubled after the rewrite, and he received messages thanking him for “finally making trading understandable.”

Jennifer’s Productivity Course for Moms

Jennifer used Copy.ai to create multiple versions of her sales page for A/B testing. She generated 10 different headlines in 5 minutes.

The winner? “Stop Drowning in Your To-Do List: The 2-Hour System That Gave Me My Life Back”

It performed 43% better than her original headline. That one change increased her monthly revenue by thousands.

Tips for Getting Better Results from AI

Tip 1: Train Your AI on Your Voice

Many tools let you provide examples of your writing style. Do this! The more your AI understands how you communicate, the better its output will be.

Tip 2: Use the Power of Prompts

With tools like ChatGPT, your results depend on your questions. Instead of “write a sales page,” try:

“Act as an expert copywriter specializing in online courses. Write an emotional opening paragraph for a sales page selling a watercolor painting course to busy professionals who always wanted to learn art but think they’re not creative. Focus on their self-doubt.”

See how much more specific that is? You’ll get much better results.

Tip 3: Generate Multiple Options

Never settle for the first version. Ask your AI to give you 5 different headlines, then pick the best one. Ask for 3 different ways to describe a benefit.

More options mean better final choices.

Tip 4: Combine Tools

You don’t have to use just one AI tool. Maybe use Jasper for your main copy, ChatGPT to brainstorm ideas, and Anyword to test performance scores.

Mix and match based on what each tool does best.

Tip 5: Learn Copywriting Basics

AI makes you faster, but understanding copywriting principles makes you better. Spend some time learning about:

• The AIDA formula (Attention, Interest, Desire, Action)
• The PAS formula (Problem, Agitate, Solution)
• How to write compelling headlines
• The psychology of persuasion

When you understand these concepts, you can guide your AI to better results.

The Future of AI and Sales Pages

AI is getting better every single day. Here’s what’s coming:

More Personalization: Soon, AI will help you create different versions of your sales page for different audience segments automatically.

Voice and Video Integration: AI tools are starting to convert written sales pages into video sales letters with AI-generated voices and visuals.

Real-Time Optimization: Imagine AI that watches how people interact with your sales page and automatically adjusts the copy to improve conversions. This is already starting to happen.

Better Emotional Intelligence: Future AI will better understand emotional triggers and psychological principles, creating copy that connects more deeply with readers.

But here’s what won’t change: People buy from people they trust and like. AI can help you communicate better, but your authenticity and expertise will always be the foundation of successful sales pages.

Your Action Plan: Start Today

Feeling overwhelmed? Here’s your simple plan to get started:

Week 1: Choose Your Tool

Pick one AI tool from this list. If you’re unsure, start with ChatGPT (it’s free) or Copy.ai (affordable and beginner-friendly).

Week 2: Practice with Small Sections

Don’t write a full sales page yet. Practice by having AI write:

• 10 different headlines
• Your problem section
• 5 benefit bullet points

Get comfortable with how the tool works.

Week 3: Create Your First Draft

Use AI to create a complete sales page draft. Follow the outline we shared earlier. Work through one section at a time.

Week 4: Edit and Add Your Magic

This is where you become the artist. Read through the AI-generated page and add:

• Your stories
• Your personality
• Your unique insights
• Real testimonials
• Specific examples

Week 5: Launch and Learn

Publish your sales page and start driving traffic to it. Watch how people respond. Pay attention to where they drop off.

Week 6 and Beyond: Optimize

Use AI to test different versions. Try new headlines. Experiment with different openings. Keep improving.

Frequently Asked Questions

Q: Will people know AI wrote my sales page?

Only if you don’t edit it. Raw AI copy has a certain generic feel. But after you add your personality, stories, and specific examples, it becomes uniquely yours.

Q: Is using AI for sales pages unethical?

Not at all. AI is just a tool, like spell-check or a grammar editor. It helps you write better and faster. What matters is that your offer is genuine and you deliver on your promises.

Q: Can I use AI if I’m not technical?

Absolutely! Modern AI tools are designed for regular people. If you can use Microsoft Word, you can use these tools.

Q: How long does it take to create a sales page with AI?

A first draft might take 1-3 hours instead of days. But remember, you’ll still need time to personalize and perfect it.

Q: What if my AI-generated sales page doesn’t convert?

AI helps with writing, but conversions depend on many factors: your offer, pricing, traffic quality, page design, and trust factors. If your page isn’t converting, use AI to create variations and test them.

Q: Do I need expensive AI tools to succeed?

No. Many successful entrepreneurs start with free or low-cost tools. As your business grows, you can invest in premium options.

Q: Can AI write sales pages in my language?

Most major AI tools support multiple languages, though English usually produces the best results. Check each tool’s language support before subscribing.

Final Thoughts: Your Sales Page Doesn’t Have to Be Perfect

Here’s something liberating: Your sales page doesn’t have to be perfect to work.

It needs to be clear, honest, and helpful. It needs to speak to real problems and offer genuine solutions.

AI tools can help you achieve this much faster than doing it alone. They remove the intimidation of the blank page. They give you structure and starting points. They help you say things in ways you might not have thought of.

But remember this: The best sales pages are partnerships between AI efficiency and human authenticity.

Use AI to do the heavy lifting. Use your humanity to make it matter.

Your course, product, or service could change someone’s life. But they need to discover it first. A great sales page is the bridge between your solution and the people who need it.

Stop waiting for the perfect words. Start writing with AI as your co-pilot. Edit with your heart. Launch with confidence.

Your future customers are waiting.

Now go create something amazing!

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Quick Reference: Choosing Your AI Tool

Best Overall: Jasper AI – Most features, highest quality, worth the investment for serious entrepreneurs

Best for Beginners: Copy.ai – Simple, affordable, great for learning

Best for Conversation: ChatGPT – Most flexible, great for iteration and collaboration

Best for Speed: Writesonic – Fastest first drafts, good for testing multiple ideas

Best for Conversions: Anyword – Predictive scoring helps optimize for results

Best for Learning: Funnel Scripts – Templates teach you copywriting while you write

Best for Budget: Rytr – Great value for bootstrapped entrepreneurs

Choose based on where you are in your journey. You can always switch later or use multiple tools together.

The most important thing? Just start. Your first sales page might not be perfect, but it will be yours, and it will be out there working for you.

That’s infinitely better than the perfect sales page that stays in your head forever.